Every iPhone we have ever tracked, since 2007.
Eighteen years of Apple launch cadence, condensed into one chronological record: dates, venues, keynote timestamps, trade-in volume, and the supply-chain signals that preceded each reveal. The reference desk for journalists, analysts, and enthusiasts researching how — and when — Cupertino ships.
THE CHRONOLOGY
Eleven consecutive launches. One open ledger.
The most complete public record of iPhone launch events — from the original June 2007 Macworld debut through the latest generation — cross-referenced with keynote footage, supply-chain confirmation timelines, and launch-day trade-in volume. Dates and figures marked estimated await Apple’s official confirmation.
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01SEP 12, 2023 · 10:00 PT
iPhone 15 — “Wonderlust”
The USB-C shift, 14 months ahead of schedule. Tracked by 140+ supply-chain insiders across Foxconn and TSMC; trade-in volume spiked 312% versus iPhone 14 launch week.
- 2.4M units shipped in launch window
- 47M push notifications dispatched
- 312% trade-in uplift vs. prior gen
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02SEP 7, 2022 · 10:00 PT
iPhone 14 — “Far Out”
Dynamic Island replaces the notch; emergency SOS via satellite debuts. First launch fully indexed with second-by-second keynote timestamps and a verified supply-chain confirmation timeline.
- 1.9M units shipped in launch window
- 38M push notifications dispatched
- 97.1% date prediction accuracy
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03SEP 14, 2021 · 10:00 PT
iPhone 13 — “California Streaming”
Cinema-grade cameras, ProMotion at 120Hz, and a smaller notch. First hybrid launch with limited in-person press and pre-recorded keynote; trade-in partners reported the largest iPhone 12 return flow on record.
- 2.1M units shipped in launch window
- 29M push notifications dispatched
- 12,400 keynote viewers at peak
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04OCT 13, 2020 · 10:00 PT
iPhone 12 — “Hi, Speed”
Off-cycle October event — the only iPhone launch delayed by a full month since 2011. 5G across the line, flat-edge industrial design, and the smallest Apple device ever shipped (iPhone 12 mini).
- 2.7M units shipped in launch window
- 31M push notifications dispatched
- 28-day delay vs. usual September cadence
Plus seven earlier launches indexed in the full archive — iPhone 11 (2019), XS (2018), X (2017), 7 (2016), 6 (2014), 5 (2012), and the original iPhone (2007).
Open Full Archive →
FEATURED RETROSPECTIVE
iPhone 15 — the USB-C era begins.
Apple confirmed the shift from Lightning to USB-C fourteen months after our supply-chain analysts first flagged the component swap in a Foxconn factory memo. This retrospective rebuilds the entire confirmation timeline — from the first TSMC shipment manifest to Tim Cook’s on-stage confirmation — and pairs it with launch-week trade-in data shared exclusively by Gazelle and SellCell.
Keynote Index
- 00:00Tim Cook opens — “a monumental day”
- 04:12iPhone 15 & 15 Plus unveiled
- 17:38Dynamic Island across the lineup
- 29:04iPhone 15 Pro & Pro Max — titanium chassis
- 41:51A17 Pro chip — first 3nm SoC in a phone
- 53:27USB-C confirmed — the headline moment
- 67:18Pricing & September 22 ship date
Supply-Chain Timeline
- JUL 2022Foxconn component memo (leaked)
- OCT 2022TSMC shipment manifest flagged
- FEB 2023EU mandate ruling published
- MAY 2023Retooling confirmed at 3 plants
- AUG 2023Apple supplier list updated
- SEP 2023On-stage confirmation
Launch-Week Trade-In Volume
BY THE NUMBERS
Eighteen years of iPhone cadence, quantified.
Research-grade figures our newsroom has published, cited by The Verge, Bloomberg, and CNBC across 312 articles since 2017.
Source: iPhoneCountdown internal launch ledger, cross-referenced with Apple press releases and supply-chain shipment data · 2014–2024.
METHODOLOGY
How we track a launch.
Every date in this archive passes through a four-tier verification hierarchy before it ships to readers. The same hierarchy governs every entry on this page — and every alert in our newsletter.
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01
Tier 1 — Supply-Chain Whispers
Raw signals from 140+ Foxconn, TSMC, and Cupertino insiders, refreshed every 11 minutes. Tagged unverified; never published as a headline.
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02
Tier 2 — Cross-Source Correlation
Two or more independent signals pointing to the same date, component, or pricing tier. Published as estimated with the underlying sources cited.
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03
Tier 3 — Carrier & Retail Confirmation
9 of the top 10 US carriers and three major retailers feed us pre-order inventory plans. Promotes an entry from estimated to likely confirmed.
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04
Tier 4 — Apple’s Official Confirmation
Media invitation, press release, or on-stage announcement. Only then is an entry marked confirmed in the archive. Pricing for unreleased models is never reported as fact.
A full methodology, including how we handle leaked specifications and pricing for unreleased models, is published at /methodology.
THE NEXT ENTRY
You just read the past.
Be there for the next one.
Free SMS and email alerts the moment a launch date is confirmed — average latency 0.4 seconds. 98.2% open rate, against a tech-publisher average of 21%.
- 0.4s average alert latency
- 47M notifications shipped during iPhone 15 launch week
- 2.1M readers across 142 countries